An attorney-at-law, Ali brought his fiercely combative skills to Advertising. The rest, as they say, is history. In 35 years, he has fought the cases of small and big brands; national and international clients like Procter & Gamble, Johnson & Johnson, Philips, National (Japan), Brooke Bond, Eureka Forbes, Adani, YES BANK, Force Motors, Wagh Bakri and Karnataka Tourism, to name a few.
Prior to co-founding Triton with Munawar Syed, he was Deputy Managing Director of Everest Advertising Pvt. Ltd. Ali earned his stripes at Bozell & Jacobs (USA) and Saatchi & Saatchi (UK).
He is actively involved with the International Advertising Association and the Rotary Club of Bombay, besides being a Member of the Managing Committee for the Council of Fair Business Practices.
