We have grown brands that started from the cradle as niche brands, and went on to own complete categories, viz. Moov and Fortune Oils, to name a few. Others have been built to challenge rules and have gone on to become symbols of hope and confidence, viz. Yes Bank, Set Wet, Officer’s Choice and many more. And then there are others that are born leaders and we ensure they stay crowd favourites. Aquaguard has been one of those long-distance champion runners.