To incorporate “GHAR KA KHANA” through consumer gratification & celebrity endorsement on a IIFA UTSAVAM platform.
Approach
Done IVR based call for action contest for consumers. Callers qualified in 2 rounds of quiz got a chance to meet and cook for the stars on the segment “Weekend with the Stars” thereby iterating on Home cooked food.
Execution
The contest was promoted on Radio and digital. The contest got 30000 response. The Lucky winners got a chance to cook for the stars – Madhavan (Maddy) & Tammana Bhatia.
