Announcement of the consumer offer through the IIFA Utsavam platform
Approach
To promote Consumer Offer that was launched on the event platform by the host amidst the presence of celebrities. The offer was to promote our tie up with PAYTM , offering Rs 30 cash back on 1 litre Oil, and Rs 100 cash back on 5L Oil.
Execution
The contest was promoted on IIFA Utsavam main event. Drone carrying 1 litre dummy pouch was introduced on the stage there by garnering huge attention from the audience. The offer was explained by the hosts.
